5 sustainable denim labels you should know about


An environmental advantage of jeans: they are very durable, you can wear them for a long time. But do you also pay attention to the conditions under which they were produced? Because there can accumulate quite a bit.

Here we show you some jeans labels that have been dealing with the environmental footprint of their denim products for a longer time and are constantly improving it. At the same time they look extremely cool.

MUD Jeans – The pioneer of the circular economy

Circular Economy? What is it? Unlike the traditional linear economic model, MUD Jeans uses materials in your jeans that will last as long as possible. Instead of throwing away worn-out products, they come back into the product cycle through the Take Back program.

Founded in 2012 in the Netherlands, the company currently produces its jeans from 40 percent cotton obtained by recycling old customer jeans. To make MUD Jeans’ recycling process even easier for you, you can also rent your jeans. For a monthly fee of €9.99, the jeans of your choice will be sent to you to wear for 12 months. After this term you then have the choice: you can either keep the jeans, exchange them for another pair of jeans for 7.99 € per month or send them back.

Asket – The start-up with a mission

We all know it. Actually we have more than enough clothes in our closet. But your favorite shirt has shrunk in the wash, the pants you got at a sale never fit right, and the jacket that was all the rage last year is long out of style again.

The company, founded in Sweden in 2005, has found a solution to this problem. The menswear brand has set out to end the overconsumption of clothing and is producing less, but high quality clothing that stands the test of time. For this, Asket abandons seasonal collections and replaces them with a permanent collection consisting of garments that you really need. The production of the collection is based on full transparency and accountability.

Levi’s – The classic develops new technologies

The company has always been one of the classics of the denim industry. Following the motto “You are what you wear”, Levi’s introduces a new range of sustainable jeans.

The 551™Z Authentic Straight, for example, is made from cottonsized hemp, among other materials, with yarn designed specifically for Levi’s. Hemp uses less water than cotton during its growth process and is therefore better for the environment. This way you get your usual stylish Levi’s jeans, but you also have an environmentally friendly garment. A win-win situation, or?

Armedangels – The proof that it can be done differently

The company was founded in Germany in 2007 and is one of the best-known eco-labels in this country. The mission of Armedangels is to combine fair working conditions with sustainable, high-quality materials and beautiful design. The motto is: fair fashion instead of fast fashion.

For the production of their jeans, which are all part of the “Detox-Denim” collection, the label uses 100 percent organic cotton, which means less water is used and no fertilizers or pesticides are used. In addition, Armedangels commits to adhere to the GOTS (Global Organic Textile Standard) and thus use only organically produced natural fibers.

Nudie Jeans – The label that focuses on the right amount

The Swedish label has steadily developed in terms of sustainability after its founding in 2001 and has been using 100 percent organic cotton since 2012. The company is also committed to trading in accordance with GOTS and lives by the Swedish word “lagom,” meaning the right amount.

The brand relies on the concept of wearing in. You should therefore wear your jeans for at least 6 months before washing them for the first time. This sounds crazy at first, but it should ensure that your jeans fit like a second skin. You can always bring your jeans in for a free repair and if there is no store near you, you can also order a free repair kit to your home. After all, your jeans are there to be worn by you.

We think sustainable jeans can be quite stylish. A lot has happened in the denim market in the last few years. That’s why you can now buy your new jeans without a guilty conscience. And what to do with the old jeans? Recycle them naturally!

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